In the press

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  • “A Great Temptetion for Older People”, Wprost

    On 23 August 2015, the weekly magazine Wprost published an article about older people’s debts under the title “A Great Temptation for Older People”. Szymon Krawiec, the author of the article, quotes the words of Marzena Rudnicka, KIGS president: Seniors often feel lonely and useless. If a consultant applies a simple technique of sale stating […]

  • “What is the Potential of the Silver Economy?”,

    The website carried out a discussion with president Marzena Rudnicka: “What is the potential of the silver economy? It can be a driver of consumption” (in Polish). […] We have to keep in mind that seniors are not only beneficiaries of care, nursing and medical help, but most of all consumers taking part in the […]

  • “Silverado”, EurobuildCEE

    In an article published in the June 2015 edition of EurobuildCEE under the title “Silverado”, Anna Pakulniewicz is quoting Marzena Rudnicka, President of KIGS: In recent years, quite a lot of private investments emerged in the field of residential services for older people needing constant care. […] Building the facility itself and its equipment should […]

  • Polish People are the Quickest Ageing EU Population. Huge Opportunity for Companies

    A Geriatric Tsunami Almost 2 billion children aged 0-4 for around 4 000 centenarians and in 35 years, 1.3 billion to 60 000. This is what results from the “Prognoza ludności na lata 2014-2050” (Population Forecast for 2014-2050) published in November 2014 by the Central Statistical Office of Poland (GUS). In its report, the Polish […]

  • Silver Economy – Challenges, but also Opportunities

    In the upcoming years, the Polish society will be facing unfavorable demographic changes. The share of older persons will increase quickly, while the share of the ones entering the labour market will decrease. Is the Polish economy ready to face that? Are we going to be able to make use of this opportunity? Participants to […]

  • Activisation of Older People is Necessary

    A debate under the title “Market of Products and Services for Older People – Building of Quality and Security as a Common Interest of Employers, Employees and Consumers” took place on 5 May 2015 at the premises of the Employers’ of Poland Organisation (Pracodawcy RP) with the participation of Marzena Rudnicka, President of the Polish […]

  • Potential of Seniors: Consumers, Customers, Mentors

    “Poland is getting older, which means that the part of elderly people is growing and of children shrinking. Since the 90s the statistical Pole got 7 years older. The potential of seniors can be exploited” said Marzena Rudnicka from the Polish Institute of Silver Economy in the Jedynka radio programme. This cannot be underestimated. As […]

  • Seniors of the Masovian Voivodeship share their problems with the authorities of the Voivodeship

    Representatives of the Masovian Voivodeship together with seniors are searching for common solutions, which will lead to the abolition of a part of barriers encountered in everyday life by seniors. On 5 March, representatives of the Polish Association of Retirees, Pensioners and Disabled Persons (Polski Związek Emerytów, Rencistów i Inwalidów) discussed this issue together with […]